Pleasantly expressing the charm of Utsunomiya should ..CM

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It was announced that Utsunomiyashi held "The 1st Utsunomiya pleasant CM contest" that competed of it was possible to do of CM that the citizens had produced to send the charm in the region by using commercial (CM) image on the 29th.

The city city brand strategy room assumes, "It wants to express the charm of Utsunomiyashi caught by citizens' lines of vision, and to use it for the Pulmonary regurgitation".

City..brand..message..live..pleasant..capital..hang out..region..image..improvement..work..last year..major..advertisement..request..city..tourist attraction..cocktail..jazz..as a theme..second..CM..production.
It twined round the brand message, and it was popular by the contents that a huge chaozu appears in the wedding with which the Rito humour overflowed.

To make more the citizens can enjoy participation Shite at current year, the contest decided to be held. There is an aim that rediscovers the charm of Utsunomiyashi by the citizens, too.

Pleasantly expressing the charm of Utsunomiya should ..CM.. use the logo of "It is capital of ..pleasantness.. U Imperial prince if it lives" that the slogan and is the brand message with "Town of ** though it is made to do" that expresses the charm by the condition in the image.
Is the lengths of CM 15 seconds or Noi slippages for 30 seconds?The subscription is accepted until August 1st - November 30th, and the work of winning a prize will be announced by "Utsunomiya pleasant CM Howard" of the holding schedule next January.
The prize 100,000 yen is presented when shining to the grand prize.

The inquiry is a city city brand strategy room (TEL sees the source).

The source
http://www.yomiuri.co.jp/national/news/20100729-OYT1T01221.htm?from=area5
- Utsunomiyashi http://www.city.utsunomiya.tochigi.jp/

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